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Home / News / Tend, formerly Seedonk, Launches Vision-as-a-Service Platform to Bring Vision to the Connected Home

Tend, formerly Seedonk, Launches Vision-as-a-Service Platform to Bring Vision to the Connected Home

Video Monitoring Platform Company Rebrands, Expands to Help People ‘Tend to What Matters Most™’; Enables Leading Connected Home Companies to Develop Innovative Products that Deliver Awareness & Insight to Conventional Video Monitoring

FREMONT, Calif.,
April 23, 2015Tend, formerly Seedonk, the leading Vision-as-a-Service (VaaS) platform for the connected home ecosystem, today announced it has changed its name from Seedonk to Tend to more accurately reflect its mission of helping people “Tend to What Matters Most™.” As part of the rebrand, the company has launched an enhanced VaaS platform designed to help connected home companies deploy innovative, vision-centric products to consumers.

With already more than 500,000 users, over 8.2 million video events recorded weekly and a 2015 CES Innovation Award honor for its KODAK Baby Monitoring System, the company has established a leading position in the fast-growing video monitoring and Internet of Things industries. With its newly expanded VaaS platform—the first of its kind—Tend aims to open up its mature technology and platform, making it available to major smart home companies that want to accelerate vision-centric product development. Tend’s VaaS platform provides companies with access to industry expertise, camera hardware, firmware, apps, vision analytics, live video streaming and cloud storage services to help them rapidly go to market with differentiated products to secure early entrance and product leadership in the Internet of Things.

Internet of Things with Heart

Founded in 2008 as a way to literally see “Donk”—childhood cat of founder Herman Yau’s wife—Tend has evolved to support an ecosystem of simple, user-friendly and accessible, yet powerful, vision-centric products that enable consumers to connect with and keep an eye on those they love.

By bringing vision—and now people and activity detection, plus analytics—to the connected home, Tend overcomes the shortcomings in conventional remote video monitoring solutions to give people and its integration partners more flexibility, control and options—and brings the heart to the connected home.

“Unlike conventional video monitoring companies, Tend offers a Vision-as-a-Service platform that enables companies to build innovative products that empower consumers with awareness and insight,” Yau said. “While video helps people stay connected to their loved ones while away, vision provides expanded awareness and insight into the well-being of their loved ones. Ultimately, it’s this connection to and awareness of their loved ones that gives heart to the connected home.”

VaaS Platform Evolution

Tend’s VaaS platform democratizes vision for consumers and businesses, providing powerful and mature technology that brings vision intelligence to the camera and end-users via the cloud. With a new SDK and Web APIs coming soon, connected home companies will be able to accelerate time to market with innovative products that leverage Tend’s high-performance, reliable, scalable and secure platform.

For example, a forthcoming Tend-powered front door security system incorporates a connected LED porch light and video doorbell system that alerts homeowners to visitors at their door, and even allows them to converse with the visitor from anywhere via a smartphone app. Building on that platform, imagine a system that learns to discern the type of people who show up at your door, giving more awareness and insight to homeowners.

Meanwhile, the KODAK Baby Monitoring System marries audio monitoring with a Wi-Fi camera, which have traditionally been separate domains, along with an innovative new baby movement and temperature sensor that tracks Baby’s activity and sleep patterns. This comprehensive solution gives parents real-time remote access to keep tabs on their most precious family members and gather intelligence that provides peace of mind.

Belkin, SingTel and BT have also built integrated video monitoring and home automation solutions on Tend’s flexible VaaS cloud platform.

To learn more about Tend and its new unified Vision-as-a-Service platform, visit

About Tend

Tend is the world’s leading Vision-as-a-Service (VaaS) platform for the connected home ecosystem. Committed to making vision more accessible, Tend delivers vision analytics, live video streaming, and cloud recording services to help connected home companies bring innovation into their products. Tend powers many of the world’s vision-centric products from major connected home companies. With over 500,000 users on the VaaS platform, Tend supports one of the largest installed bases in vision for the Internet of Things. Tend is a member of the Embedded Vision Alliance. For more information, visit


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Hanni Itah