Meet the team
Herman Yau

Herman Yau

Co-Founder & CEO

A second-generation entrepreneur, Herman Yau co-founded Tend with a mission to build reliable, robust IoT products and services that empower people to tend to what matters most in their lives. As CEO, Herman leads the company’s vision and direction in developing its award-winning smart home lifestyle products.

Prior to founding Tend, Herman worked as an enterprise software

developer at Oracle, where he built powerful technology products to solve business challenges. But, feeling a disconnect between his work and the personal impact of those products on people’s lives, he moved on to become a project manager at a Christian non-profit that brings hope to underserved people. There, he found the purpose and personal satisfaction in his work that comes from making a positive impact in people’s lives. For Herman, Tend brings together the best of both worlds: the ability to make a positive impact in people’s daily lives with user-friendly, yet powerful, technology they can count on.

A native of Taiwan, Herman moved to California with his family at age 10, where his father built a business from scratch. His multicultural, entrepreneurial upbringing instilled in him a deep appreciation for the value of diversity, hard work, ingenuity and persistence. Guided by the philosophy that, in both life and business, the key to success is to engage in problems and challenges and find solutions, rather than run away, Herman believes strongly in living with gratitude in both work and in life.

A 3-time consecutive CES Innovation Award Honoree (2015, 2016, 2017), Herman was also named to the Silicon Valley Business Journal’s 40 Under 40 in 2015. He is a graduate of Cornell University, earning both a BA in Computer Science and Master of Engineering in Computer Science.

Song Yao

Song Yao

Co-Founder & CTO

Song Yao is a seasoned product development specialist, overseeing Tend’s engineering team with a focus on delivering timely, quality products that are both sophisticated in their functionality, but also user-friendly and accessible. Song is inspired by the opportunity to map concepts to the final product and deliver class-leading solutions in the dynamic and fast-paced consumer video analytics


As a former Product Manager at Yahoo! Search and Microsoft Research Asia, Song owned the execution of the entire product lifecycle from idea generation to concept screening through business analysis, product develop and product launch and support. There, he developed expertise in collaborating with sales, marketing, engineering and operations teams to define and plan product roadmaps, to execute on delivery and continue monitoring for future improvements. Song earned a Masters in Computer Science from Stanford University.

Fred Cheng

Fred Cheng

Chief Operating Officer

With more than 40 years of Silicon Valley experience—as both a chip designer and entrepreneur—Fred Cheng played an integral business planning advisory role in Tend’s formation in 2008 before formally joining the company in 2014 as chief operating officer. An educator, executive, speaker and published author, Fred brings an unparalleled depth of technical expertise and corporate

experience to his role as COO. A former chip designer at Texas Instruments and AMD, Fred later co-founded several startups in Silicon Valley, Taiwan and China, one of which he led to an annual $1B US revenue and an IPO in 1995. Fred also worked in developing data security algorithms and protocols as well as smart card, one-time password and touch panel controllers, as well as embedded controllers for IoT applications.

As an adjunct professor at several Northern California colleges, Fred has taught network and data security, IT and high-tech management, and served as a visiting scholar at Iowa State University. A U.S., Chinese and Taiwanese patent holder, Fred is also a sought-after international speaker, presenting on high-tech corporate management and product development strategy, and he has published several technical papers. A graduate of Stanford University Business School’s Senior Executive Program, Fred earned a BSEE from National Taiwan University, MSEE from Santa Clara University and a Ph.D. EE from the International Technology University in San Jose.

Patrick Meyers

Patrick Meyer

Executive Vice President - North America

An accomplished sales and product development executive, Patrick Meyer leads Tend’s licensing, marketing and sales strategy. With more than 20 years of experience, he excels in identifying and solidifying opportunities, including establishing partnerships with John Deere, Kodak, Universal Studios and more, and achieving nationwide full-chain retail distribution within just six months of

product launch.

Patrick has extensive experience in consumer products licensing, sales and marketing. Prior to his work at Tend, he served as director of worldwide distribution, licensing and integrated marketing at Kids Preferred, driving multi-million dollar, cross-channel sales and distribution. As vice president of licensing and new products at Learning Curve Brands, he identified and negotiated hundreds of licensing agreements, including those with Disney, LucasArts, Microsoft, Nickelodeon and many more, for the company that manufactures team sports and auto racing collectibles and memorabilia. Before that, he worked as VP licensing and entertainment properties for RC2, one of the largest die-cast collectible companies in North America. There, he helped to drive double-digit, year-over-year sales growth resulting in over $100M wholesale shipments, and earned a Telly Award for the Film Roman/Johnny Lighting action brand for kids.

Patrick earned a Bachelor’s degree in Economics from Illinois State University and an MBA from University of Notre Dame Mendoza College of Business. An Illinois native and self-proclaimed country boy at heart, when he’s not negotiating sales, manufacturing, partnership and distribution deals in North America, Asia, Europe or South America, Patrick is a musician who loves camping and fishing.